&SOAP Household Cleaning Agent, re:koro Wrinkle Removal Kit -  Kimura Soap (Osaka Prefecture)

&SOAP Household Cleaning Agent, re:koro Wrinkle Removal Kit Kimura Soap (Osaka Prefecture)

Products that make cleaning and removing stains fun

Appealing products that are sure to become the center of conversation and arouse a sense of excitement in your hands. With over 90 years in business, Kimura Soap’s in-house brands &SOAP and re:koro have a special charm. The leading force in the company’s success is fourth-generation company head Yoichiro Kimura. Appointed in the fall of 2016, Kimura has carved out a distinct path within the otherwise undistinguished field of household detergents. Though Kimura has just a few years in the household product industry, he spent a lengthy amount of time in IT venture capitalism and web marketing, displaying his skills in branding work for large corporations. Aiming to create a new channel separate from the present OEM and wholesale products, Kimura has thus far created three in-house brand-name products.

“I created the re:koro Wrinkle Removal Kit because it was a product I originally wanted for myself,” says Kimura. “I considered what it would be like if the annoying task of removing wrinkles could be made enjoyable, all while having a design that was visually pleasing when displayed in the home.” To do this, Kimura selected the box’s material and shape, and a mini-brush to create a set that would appeal to fans of tools and accessories. Then he collaborated with a renowned business designer to create a new brand, &SOAP, which emphasizes concept-based projects. The first product launch in the series, STEP BY STEP, visualizes the correct steps for washing and cleaning, and aims to provide support as a shared product for both men and women in the home. “Manufacturers in this field are only pursuing new functions, and they end up in a dead end niche. I wanted to create something larger using a different perspective. I considered how to create something that makes you want to work around the house with a sense of enjoyment and playfulness.” Kimura Soap is working towards new developments while continuing their manufacturing tradition. We are excited to see where they go from here.

Kimura Soap Co., Ltd.

2-1-30 Kitakameicho, Yao-shi, Osaka
581-0066
072-994-7333
https://www.kimurasoap.co.jp

The traditional kettle firing technique used in this careful manufacturing process.

The traditional kettle firing technique
used in this careful manufacturing process.

Soap is developed through scientific methods to be gentle on the environment and user.

Soap is developed through scientific methods
to be gentle on the environment and user.

The research and development room provides an escape from the simple manufacturing facility.

The research and development room provides an escape
from the simple manufacturing facility.

&SOAP Household Cleaning Agent, re:koro Wrinkle Removal Kit -  Kimura Soap (Osaka Prefecture)

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